Success stories

E-Trova

Event concepts developed for product launches, engagement building, partnership strengthening and innovation.

An inspiring setting, creative concept and flexible support turned our event into an impactful experience with real energy and visibility.

Patrick Collignon – Founder & CEO at Trova
In short The full story
60 events hosted
9/10 satisfaction score
Buzz social media
1100+ guest welcome
In short

The customer challenge

Companies and organizations are looking for an inspiring, accessible venue that stands apart from traditional corporate settings and helps them bring people together in a unique and impactful way.

The purpose

Each event needs to do more than gather people. It has to create momentum around a launch, a partnership, a knowledge exchange or an innovation agenda

The approach

AHLEX translates each briefing into a tailor-made, creative event concept, using the flexibility and versatility of the venue, the runway setting and the digital experience area to strengthen the message.

The delivery

In its first year, AHLEX hosted 60 events and welcomed more than 1,100 guests, including the E-TROVA launch, the EFRO project tour and the Brussels Airport SAP Airport Innovation Summit with KPMG.

The outcome

Clients valued the setting, the concept and the flexible support, with satisfaction scores above 9/10 and testimonials that created visible social media buzz.

Identity card
Customer E-TROVA, EFRO (Europees Fonds voor Regionale Ontwikkeling) and Brussels Airport Company with KPMG
When 2025
Who Companies, project promoters, municipalities, knowledge institutions, policymakers, innovation managers, partners and invited guests
Roles Event guests, partners, decision-makers, innovation managers and stakeholders
Focus Product launch, stakeholder engagement, networking, innovation and partnership building
Languages NL/EN

The full E-Trova story

Event concepts developed for product launches, engagement building, partnership strengthening and innovation.

During its first year of activity, AHLEX welcomed more than 1,100 guests across 60 events. Many clients came with a similar need. They wanted an event location that was easy to reach, but not predictable. A place that could give their message more weight, bring people together in a different way and turn a gathering into a moment people would remember.

For E-TROVA, that meant creating the right stage for the handover of the first fully electric retrofit truck to Ninatrans. The AHLEX hall offered the scale and flexibility to bring the truck inside and welcome more than 100 guests, while still offering a more intimate setting for speeches and presentations. With Annick De Ridder, Flemish Minister for Mobility, Public Works, Ports and Sport, in attendance, the venue helped turn a product launch into a strong milestone around circular and affordable decarbonisation in heavy-duty transport.

For EFRO, the challenge was different. The event brought together promoters, companies, municipalities, knowledge institutions and policymakers during a tour of impactful European projects. AHLEX added value by combining the focus of a lecture setting with the energy of a networking event, in a distinctive space overlooking the Brussels Airport runways. It gave participants the opportunity to exchange ideas, share expertise and find inspiration for future initiatives.

For Brussels Airport Company and KPMG, AHLEX co-hosted the Brussels Airport SAP Airport Innovation Summit. Nearly 100 international innovation managers gathered to exchange ideas and explore technology in the digital experience area. The digital table, VR training, simulators and interactive setups made the airport world visible and tangible. The event then closed with Belgian food and drinks in a setting where departing aircraft became part of the experience.

Across these events, the value was not only in the location. AHLEX helped shape the flow, the atmosphere and the interaction. Each concept was built to create momentum, support the message and make people feel welcome, involved and connected.

The result is a strong first event year, with satisfaction scores above 9/10 and positive testimonials shared on social media. Clients value the creative but practical and down-to-earth approach and the versatility of the AHLEX hub. Participants remember the unique and innovative setting, and the AHLEX team keeps raising the bar with every event.

More proof?

AHLEX helped us turn new EASA requirements into a clear and confident learning path, giving airside drivers the language skills they need to communicate safely in real operational situations.

Ostend-Bruges Airport
Read the story

This was the closest I have ever felt to a real crisis, yet it gave me the space to fail, learn and improve.

AHLEX - Airport Intelligence
Read the story

Through immersive discovery and tailored guidance, participants could explore real opportunities, connect them to their own skills and leave with a clear next step.

Aviato
Read the story

Discover how companies like yours use AHLEX successfully

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And you?

Are you facing a similar ramp-up, or do you need to standardise onboarding across roles and shifts? Talk to us about your challenge. We will map a path around your operation, your standards and your constraints.

Let’s build the right programme for your challenge

Your challenge is ours, we build the right flow, not just the right course.

This is where AHLEX makes the difference. Your challenge is never one course, it is capability that must hold up in real work. So we work alongside your teams to design the right learning flow around your operation, your standards and your reality on the floor. Tailored and supported end to end.We bring the right experts and partners to the table, and combine the right content with the right mix of online, classroom and hands on practice, so your programme stays credible, current and operational, and your people perform safely and consistently across shifts.

Talk to us about your challenge
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